As a tour or activity provider, your time is already stretched — between managing bookings, answering customer questions, and running unforgettable experiences. That’s where AI comes in.

AI tools aren’t just for tech giants anymore. In 2025, they're accessible, easy to use, and built to save you time, reduce errors, and help you grow your business — even while you sleep.

Here are 3 AI tools every activity operator should be using (or at least seriously considering):

1. Perplexity AI – Your Smart Research Assistant

If you’ve ever found yourself lost in tabs while searching for the best booking platforms, marketing tips, or travel trends — Perplexity AI is here to help.

Think of it as a super-powered search engine. Perplexity doesn’t just give you links; it gives you direct answers backed by real-time sources. Ask it anything — from “What are the best SEO practices for tour operators?” to “What’s the best time to promote kayaking tours in Croatia?” — and get smart, cited answers instantly.

Why activity providers love it:

• Saves time on research

• Great for content creation and blog topics

• Gives up-to-date, reliable info (with sources)

  
  

2. ChatGPT – Your Brainstorming & Content Sidekick

ChatGPT has become the go-to AI tool for small businesses, and for good reason. Whether you’re writing tour descriptions, automating emails, or brainstorming Facebook ad ideas, ChatGPT can speed things up — and often spark ideas you wouldn’t have thought of alone.

Want to create a new tour FAQ? Write social media captions? Translate your content into multiple languages? ChatGPT can do it all in seconds.

Use it for:

• Writing & rewriting tour content

• Generating customer communication templates

• Translating messages and websites

• Quick help with ideas, headlines, or blogs (like this one!)

  
  

3. CaptainBook’s AI Assistant – Your 24/7 Booking Expert

If Perplexity is your researcher and ChatGPT is your creative helper, then CaptainBook’s new AI Assistant is your always-on sales assistant — trained specifically for tour and activity operators.

Unlike generic chatbots, this Assistant is trained on your actual tours, has real-time access to your availability, and can do what no other AI in the space can:

• Answer customer questions instantly

• Capture lead details like email or phone

• Send secure payment links

• Complete bookings on your behalf

It works while you're out running tours, sleeping, or spending time with guests — and hands things over to you when a personal touch is needed. No more missed messages, slow replies, or lost bookings.

Why it matters:

• Built specifically for tour & activity businesses

• Fully integrated with your CaptainBook inventory

• Handles questions, payments, and bookings automatically

  
  

AI tools aren’t here to replace the human side of your business — they’re here to enhance it. By taking care of repetitive tasks, customer questions, and content creation, these tools free you up to do what you do best: create unforgettable experiences.

Whether you’re just getting started or already tech-savvy, tools like Perplexity, ChatGPT, and CaptainBook’s AI Assistant can help you work smarter — not harder.

Curious about CaptainBook’s AI Assistant?

Limited spots available! Be among the first to use it — get a full sales team without paying the salary. Join the waitlist now!